People are great in doing nothing.
An example:
The organ donation rate is highest in Spain. Not that Spaniards are a great conscious, humanitarian society.
It’s because of a regulation that Spain has brought in few years back. The rule makes each Spaniard an organ donor unless he opts out.
And people are great in not opting out.
In India, on the other hand, you have to opt in writing to be an organ donor. And again people are great in not committing till their last days on this Earth.
This is the essence of “Nudge” theory that won a Nobel in economics for Richard Thaler.
It simply states that average mass goes with default without giving any consideration.
And this is a double edged sword in the hand of rulers.
A nation can do wonders by taking advantage of this like increase the savings habit or increase the drug consumption of their people.
Dr Ramakanta's Ideas 